The Process That Real Estate Agents Follow


A real estate agent is a licensed professional who helps buyers and sellers navigate property transactions. For those planning to buy a home, an agent can help them create an ideal property list and identify potential purchasing opportunities. For those looking to sell, an agent can help them set a market price, schedule home inspections and show the property to interested parties. Real estate agents also act as intermediaries during negotiations and ensure that both parties reach a fair deal.

A person wishing to become a real estate agent must first complete pre-licensing coursework from an approved institution. This can be a real estate school, online learning program or state-run program. Once completed, the prospective agent must pass a state-mandated exam. Once licensed, an agent must find a brokerage with which to work. The brokerage will typically provide an office, a desk and a support staff to assist with day-to-day operations. Brokerages may require a certain number of hours per week from their agents, while others may allow agents to work on a part-time basis.

New agents must then spend a considerable amount of time cultivating their business by meeting with prospective clients and showing properties. They may also spend some of their time completing paperwork associated with real estate transactions. Agents can also build a network of fellow agents by attending industry events, joining a real estate association or simply reaching out to other top performers in their offices. Also read


Once an agent has a steady stream of leads, they can turn their attention to marketing themselves and the properties they represent. This can include creating websites, distributing real estate mailers and utilizing social media. It’s important for an agent to differentiate themselves from their competition through effective marketing, as it can help them generate more leads and eventually close more sales.

Some real estate agents choose to specialize in a specific area, such as luxury homes or condominiums. This helps them gain a better understanding of the current market and develop expertise in their particular niche. They can then use this knowledge to advise their clients on appropriate buying or selling decisions.

Real estate agents also keep up to date on mortgage financing options, including government-sponsored and independent loan providers. They can also use their knowledge of real estate law to help clients make wise financing choices that are in line with zoning laws and fair housing financial guidelines.


Before finalizing a sale, an agent must perform a walkthrough of the property with their client and ensure that no damage has been done to the property in the interim. They will then review the contract with the seller and buyer, and assist with any closing procedures, such as obtaining a mortgage or signing papers at the title company. They can also recommend other professionals, such as an appraiser or attorney.

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